Business Data Analyst, Associate, (Remote)

Job Summary:

Burtch Works is a data-driven entertainment and media company focused on delivering personalized customer experiences. They are seeking a Business Data Analyst to join their Marketing Performance team, where the individual will analyze business trends and provide insights on customer acquisition and company-wide KPIs.

Responsibilities:

• Own and deliver weekly performance reporting across marketing and acquisition KPIs, summarizing results in a clear, executive-friendly format.

• Conduct ad hoc deep-dives to uncover trends, drivers, and root causes—considering both internal business operations and external market dynamics.

• Use statistical and analytical methods (e.g., Pareto analysis, regression, forecasting) to identify risks and opportunities in performance.

• Partner closely with the Analytics team to validate insights independently and build credibility in your recommendations.

• Work cross-functionally with Product, Channel Leads, Marketing, Finance, and GTM teams to align on KPIs and shape performance measurement strategies.

• Build and maintain dashboards and reports using SQL and BI tools (e.g., Tableau, Power BI, Looker) to enable self-service analytics.

• Continuously improve workflows and reporting pipelines through automation and simplification.

• Translate complex, multi-source data into clear, compelling stories that drive business action.

Qualifications:

Required:

• Education: Bachelor’s degree in Business Analytics, Marketing, Economics, Data Science, or a related field.

• Experience: 5+ years in a hands-on data/analytics role focused on business performance.

• Strong experience with acquisition, forecasting, or performance management in a marketing or growth environment.

• Technical Skills: Proficiency in SQL (required); working knowledge of Python a plus.

• Strong experience building dashboards using Power BI, Tableau, or Looker.

• Familiarity with DMAIC, Pareto analysis, and performance improvement methodologies.

• Soft Skills: Self-starter who takes initiative, owns outcomes, and fails fast when necessary.

• Confident communicator able to present to technical and executive audiences alike.

• Curious, fast-moving, and adaptable in a dynamic environment.

• Strong collaborator who thrives in cross-functional settings.

Preferred:

• Experience working in media, telecom, subscription, or performance marketing industries.

• Understanding of external influences on acquisition strategy (e.g., pricing, market shifts, promotions).

• Experience integrating third-party data sources into performance analysis.

Company:

Burtch Works is an executive recruiting firm. Founded in 2009, the company is headquartered in Evanston, Illinois, USA, with a team of 11-50 employees. The company is currently Early Stage.