DTC Website Performance, CRO Manager

Job Description:

  • Conduct comprehensive CRO audits to identify user friction, conversion barriers, and revenue opportunities.
  • Develop, prioritize, and execute A/B tests across homepages, product detail pages (PDPs), collection pages, landing pages, and checkout experiences.
  • Analyze customer behavior using heatmaps, session recordings, funnel analysis, and behavioral analytics tools.
  • Create hypotheses based on quantitative and qualitative data and validate them through structured experimentation.
  • Deliver clear optimization recommendations supported by data and expected business impact.
  • Provide wireframes, mockups, and implementation guidance to designers and developers.
  • Monitor and improve website speed, Core Web Vitals, and overall site performance across all assigned client accounts.
  • Ensure websites meet performance benchmarks while maintaining a seamless user experience.
  • Coordinate and oversee quality assurance (QA) processes before launches, deployments, and website updates.
  • Own GA4 implementation, tracking accuracy, and reporting across client websites.
  • Analyze Shopify and GA4 data to identify opportunities, trends, and performance gaps.

Requirements:

  • 3+ years of experience in CRO, website performance, UX optimization, or DTC e-commerce.
  • Strong hands-on experience with Shopify, including product pages, themes, site structure, and conversion optimization.
  • Advanced proficiency in Google Analytics 4 (GA4).
  • Experience using Hotjar, Microsoft Clarity, or similar behavioral analytics platforms.
  • Demonstrated success running A/B tests and translating results into measurable business outcomes.
  • Strong understanding of conversion funnels, user behavior, and customer journey optimization.
  • Experience managing multiple client accounts or projects simultaneously.
  • Excellent analytical, problem-solving, and communication skills.
  • Agency experience or experience supporting multiple brands is highly preferred.
  • A dual-monitor setup is required (at least 8GB of RAM)
  • Must have at least 25 MBPS internet speed.

Benefits:

  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent WFH setup
  • Unlimited FREE access to MAG School courses and SOP Library!
  • Work schedule is in EST (Monday-Friday only)
  • Opportunities for professional development and career advancement
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