Senior Associate, Digital Activation (Programmatic & Direct)

OMD is the Cannes Lions 2024 Media Network of the Year and the world's largest media network with over 12,000 employees. They are seeking a Senior Associate for Digital Activation to manage programmatic advertising campaigns, ensuring strong performance aligned with client goals through data-driven media activation. Responsibilities Set up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.) Implement campaign structures including line items, targeting, creatives, pacing, and budgets Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met Troubleshoot campaign delivery issues and ensure proper tracking and tagging Analyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions Execute ongoing optimizations including Audience refinement, Bid adjustments, Inventory and placement optimization, Frequency and pacing adjustments Identify opportunities for performance improvement and scaling Support weekly and monthly reporting deliverables for clients and internal teams Translate campaign performance data into clear insights and actionable recommendations Maintain reporting dashboards and assist with performance analysis Work cross-functionally with strategy, analytics, creative, and client services teams Coordinate with platform vendors and data partners when needed Assist managers in preparing campaign updates and performance summaries for clients Conduct QA checks on campaign setups, pixels, tracking, and creative assets Ensure campaigns comply with brand safety, privacy regulations, and platform policies Skills 1–2 years of experience in digital media buying, programmatic advertising, or digital activation Hands-on experience with at least one DSP such as DV360, Prisma, CM360 Strong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providers Familiarity with ad serving, tagging, and tracking pixels Proficiency in Excel / Google Sheets for data analysis and reporting Strong attention to detail and organizational skills Experience with data visualization tools (Tableau, Looker, Power BI, etc.) Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT) Familiarity with audience segmentation and data platforms (DMP/CDP) Understanding of privacy frameworks (GDPR, CCPA) Benefits Health insurance Vision insurance Dental insurance 401(k) Healthcare Flexible Spending Account Dependent Care Flexible Spending Account Vacation days Sick days Personal days Paid parental leave Paid medical leave STD/LTD insurance benefits This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Company Overview OMD is a media communications agency committed to delivering sharper insights, smarter ideas and stronger results. It was founded in 1996, and is headquartered in New York, New York, USA, with a workforce of 10001+ employees. Its website is http//www.omd.com. Apply To This Job